What's wrong with your website?
SEO, Usability and Accessibility Consultancy
Your website is underdelivering. Too few sales. Not enough visitors. Visitors who come, and quickly go.
Amazingly, it often doesn't take much to find problems that, when fixed, improve your site's bottom line.
No redesigns and relaunches needed. The right fixes, even small ones, can create big returns.
I work with
You want prospective customers to find your website. And you want them to learn, join and/or buy easily and quickly. I help you do that.
Need a second set of eyes to review your strategy, or someone to get that initiative finished? I can do that for you.
Looking to attract and convert more potential supporters? Let's talk.
What I Do
I combine usability, accessibility and SEO to create a more inclusive and better experience.
If you are starting a business, considering a move to online, expanding into ecommerce, or want to vet your approach, I can provide:
- Customer discovery research
- Competitor research and analysis
- Pre-launch strategic planning
- Social media strategy
UX Writing & Usability Testing
All websites have problems. As few as 5 tests can uncover up to 80% of usability issues. I test live sites, as well as those in development. My services include:
- Writing compelling digital copy
- Testing for usability issues
- Auditing for credibility and trust
- Optimizing for conversions
I am a digital strategist with more than two decades of experience. For 9 years I developed the online presence of leading business and personal finance brands for one of Canada's largest magazine publishers. I have also held digital audience roles with global Internet businesses and one of Canada's largest banks.
More recently I've helped large and small businesses develop and manage their digital strategies, from SEO and social media to website usability and optimization. For several years I ran a retail ecommerce business on the Shopify platform selling products created by my business partner.
I have a BA from the University of Waterloo and an MBA from the University of Toronto's Rotman School of Management.
I have varied experience working with teams across functions and geographies. I enjoy and excel at collaborating with talented professionals across diverse disciplines who are great at what they do.
Let's improve your website.
Tell me more about your business and where you think your site is underperforming. Unlock your site's potential.